Anywhere, everywhere, all at once: how can retail keep…
Shoppers now hit almost 11 touchpoints before checkout. Here’s how grocers…
Into the Head. Onto the List. Into the Basket.
Shopper Marketing With a Brain
We combine behavioural insight, creative strategy and retail execution to influence shopper decision-making across the full purchase journey.
Into the Head
Our insight and strategy processes aim to answer the question: How can we get inside our shopper’s head and stay there?
Layered shopper insight.
That means adding some insight richness and layers onto classic customer journey and shopper data and get inside our shopper’s mindset from both a brand and category perspective.
Mapping shopping behaviour.
We blend behavioural insight with our category and shopper data analysis to map out drivers, motivators and barriers to purchase and change shopping list behaviour short and long-term.
Onto the List
The strategy then poses different questions to the creative team giving them a unique start-point to develop differentiated and stand-out creative solutions.
The challenge is to ensure that your brand not only offers shoppers something new in terms of end-to-end customer journey creative, but that the solution sticks in the head so the brand transitions directly to the shopping list, or becomes a regular, repeat “buy again” part of life.
Into the Basket
Executing is now a process of identifying exactly where, when and how to interrupt the journey so that purchase is encouraged, and behaviour changed.
Insight-driven execution.
We aim to go beyond just a new FSDU, digital banner, wobbler, fin or floor sticker with a 6 week price promotion and into an integrated, insight-driven execution that plays out the strategy and analytics and leverages the creative solution.
From head to basket.
Starting the process at both the head and the basket leads to innovative ways of bringing the creative and strategy to life.
Industry News
HEINZ Celebrates ‘157 Years of Being Food’s Best Friend’…
Wieden+Kennedy New York’s campaign celebrates real fan rituals and everyday food…
How Albertsons is using shopper insights to create branded…
Albertsons is partnering with Procter & Gamble on “Rico’s Tacos,” a…