Anywhere, everywhere, all at once: how can retail keep up with the new shopper journey?

Shoppers now hit almost 11 touchpoints before checkout. Here’s how grocers can turn that fragmentation into an advantage.

LINK

https://www.thegrocer.co.uk/the-grocer-vision/understanding-the-new-shopper-journey/721214.article?utm_source=the_grocer_vision&utm_medium=email&utm_campaign=2026-07